. >> when you're in starbuck and the person is talking on the phone. >> i'm sorry, am i interrupting are phone call? sorry. >> yes, that's what women do, these kinds of things and the reason they say what they figured out is that women, again, due to the minor infractions and we rate offenses more highly than you guys do. >> oh, yeah. >> for instance, when you try to get off the subway, you say out of my way or excuse me. >> right. >> that's why we get more credit. >> and mike backs the study up. for instance, like my dad. mad at me this morning for calling me out on this. my dad didn't apologize in the traditional sense, he just lets it go and hopes that time elapses enough. let's say he and my mom get in an argument where dads give the silent treatment. don't talk the rest of the night and then the next day it's kind of gone, but they don't actually say, i'm sorry. >> no, no, that doesn't count. omission doesn't count. >> you did it two seconds ago and somebody in the studio floor said your high heels are simply so loud. you said i'm sorry. >> why am i apologizing for the heavy clo